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Dr. Bennett Honored as Marketer/Communicator of the Year

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Dr. Bennett Honored as Marketer/Communicator of the Year

ALBANY, N.Y. – November 15, 2016 – The New York Capital Region chapter of the American Marketing Association (NYCRAMA) and the Public Relations Society of America (PRSA) Capital Region chapter have announced that they will honor John D. Bennett, MD, President and CEO of CDPHP as 2016 Marketer/Communicator of the Year.

Dr. Bennett will receive the award at the 2016 MARCOM Awards Celebration on Wednesday, November 16, 2016. The event will take place at Glen Sanders Mansion in Scotia, and Mary Darcy, co-founder and executive producer of AllOverAlbany, will serve as Master of Ceremonies. Registration is now open at crmarcomawards.com.

In addition to honoring Dr. Bennett, NYCRAMA and PRSA will also honor exceptional marketing and public relations campaigns from Capital Region practitioners.

In October, peer chapters in Syracuse and Baltimore judged dozens of public relations, marketing, and integrated campaign submissions. Submissions were narrowed down to 14 finalists (see end of document for finalists). Winning projects and campaigns will be announced at the 2016 MARCOM Awards Celebration.

“We’re very happy to be honoring Dr. Bennett as 2016 Marketer/Communicator of the Year,” said Paul Hook, Overit, 2016 MARCOM Awards Chair. “He personifies everything we want to see for this award—someone who uses strong communication skills to advocate and drive meaningful change. It’s a privilege to honor him at our first-ever MARCOM Awards.”

“I am incredibly humbled to be nominated and selected for this prestigious award,” said Dr. Bennett. “As a doctor turned health plan CEO, I consider it an honor to advocate on behalf of my members and this community at large. I accept the award on behalf of CDPHP and the 420,000 members who I promise to continue fighting for, each and every day,” added Bennett.

NYCRAMA and PRSA Capital Region extend their gratitude to sponsors Overit, Creative Marketing Concepts, Modern Press, EP&M International, Paul Castle, Dana S. Owens/Danatoons Studio, and Majestic Media Group.   

ABOUT JOHN D. BENNETT, MD

Dr. Bennett has advocated for price transparency, fought for affordability, and worked alongside local physicians to ensure that health care consumers have access to high-quality care. In 2016, Dr. Bennett’s commitment to the community made national headlines when he took the drugmakers to task, blowing the whistle on the pharmaceutical industry’s price-setting practices. Dr. Bennett then launched Inside Look: A Call for Rx Transparency. The campaign called on drugmakers to open their books and disclose the true cost of advertising, lobbying and research & development.

In the spring of 2016, he was invited to attend an invitation-only White House forum on the rising cost of prescription drugs. Several months later, he joined a panel of high-profile health care leaders for the Transforming Prescription Drug Cost Paradigm discussion in Washington, D.C.

Prior to joining CDPHP, Bennett was a founding member and CEO of Prime Care Physicians, PLLC. During his tenure, he co-led a team of 25 cardiologists and helped grow the practice from three employees to a 100-physician multi-specialty group. 

Bennett is board certified by the National Board of Medical Examiners and the American Board of Internal Medicine, with subspecialties in internal medicine and cardiology. He earned his medical degree at SUNY-Downstate Medical Center, Brooklyn, and a Bachelor of Science degree at Rensselaer Polytechnic Institute. Bennett completed an internship and residency in internal medicine and a fellowship in cardiovascular disease at Albany Medical Center. He is a Fellow of the American College of Cardiology and the American College of Physicians.

Dr. Bennett serves as vice chair for Alliance of Community Health Plans (ACHP) board of directors, and serves on the board of Healthcare Information Xchange of New York (Hixny), the Capital Region Chamber of Commerce (past chair), Colonie Senior Service Centers, the Center for Economic Growth, New York eHealth Collaborative (NYeC), and the Palace Theatre.

LIST OF 2016 MARCOM AWARDS FINALISTS

Finalists are not judged against each other, and more than one winner may be selected in each category. Top honors will be given to campaigns that were awarded the highest number of points during the judging process.

  • Albany Law School for “Albany Law School: Enrollment & Reputation on the Rise” in Marketing Campaigns
  • Albany County Convention & Visitors Bureau for “Hamilton in Albany” in Marketing Campaigns
  • CAP COM FCU for “Live Life Worldwide” in Marketing Campaigns
  • Corning Place Communications on behalf of Minimum Wage Reality Check for “Minimum Wage Reality Check” in Public/Government Affairs Campaigns
  • Corning Place Communications on behalf of Fostering Youth Success Alliance for “Opening the Gates of College and a Lifetime of Opportunity for New York’s Foster Youth” in Public/Government Affairs Campaigns
  • New York Oncology Hematology for their Rebranding Campaign in Integrated Campaigns
  • Northern Rivers Family of Services’ “Foster Care Campaign: Give Hope A Home” in Marketing Campaigns
  • Overit on behalf of Catseye Pest Control for “Catseye Pest Control: The Best of the Best” in Marketing Campaigns
  • Overit on behalf of AmeritexDirect for “Overit Steers AmeritexDirect Into New Waters” in Marketing Campaigns
  • Overit on behalf of LinguaLinx for “Collaboration of SEO, PPC & PR Translate to Success for LinguaLinx” in Integrated Campaigns
  • Overit on behalf of Lucky Strike Social for “Bowling for Business: Lucky Strike Social Charms Albany with PR Efforts” in Public Relations Campaigns
  • Plug Power Inc. for “Plug Power Infinite Drive Rebranding” in Marketing Campaigns
  • Siena College for “Siena eNABLE Creates 3D-Printed Prosthetic Arm for 9-Year Old Girl” in Public Relations Campaigns
  • Sunmark Federal Credit Union for the “$5,000 Emoji Scavenger Hunt” in Marketing Campaigns

The first annual Capital Region MARCOM awards is the result of NYCRAMA and PRSA merging their two existing awards programs into one new program. NYCRAMA has held its annual Mark of Excellence Awards (MOE) for nearly 20 years. Similarly, PRSA conducted the Empire Awards annually since 2008. Both programs have experienced robust participation over the years in both attendance and in entries submitted from local professionals. Leadership of both groups began to discuss the possibility of merging the two programs over a year ago as part of an effort that recognizes the growing crossover between the two fields.

About the American Marketing Association and NYCRAMA

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results.

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. For more information on NYCRAMA, visit www.nymarketing.org. 

About the Public Relations Society of America and PRSA Capital Region

PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.

The Public Relations Society of America (PRSA) Capital Region NY is an association of public relations and communications professionals throughout Tech Valley in Upstate New York. PRSA Capital Region embraces the mission of the national organization of 21,000 members by offering networking and professional development opportunities while advocating standards of excellence and adherence to a code of ethics. To learn more about PRSA Capital Region, visit www.PRSACapitalRegion.org. 

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